in this post I will outline my work regarding the branding and possible visual elements of the group's news piece, this post is a composite of several text documents I used to brainstorm away from the group along with notes I have taken when in talks with the group.
INTITIAL NOTES:
I have been experimenting with different colour schemes and brand styles for the various possible stories in our group, these are representative and appropriate for the various focuses of our stories and are to represent basic features of the possible platforms. examples are in the form of channel idents.
I've chosen static channel ident's as a start point because they traditionally inform the rest of the brand identity.
initially, I will outline some core features of the channel's identities.
Underground
Brown/grey/rust/red/hard/grungy/street/underground/subvirsive/muted colours/traditional fonts/old fonts/dirty not clean/angry/ defaced/vandalised angled, hard corners.
these themes/ideas are informed by both intrinsic knowledge and an understanding of the nature of punk and the British counterculture. generally speaking a dilapidated, vandalised aesthetic is a staple of this world. they're also informed by the visual style of Vice News, who decided to use an almost grafiti-like logo and conversational style in line with modern street speak.
Transport
moterway sign blue/pictograms/British rail yellow/ grey/blue, super clean, rounded corners and angles/maidstone/professional/news ticker/traffic info.
transport visual design is brutalist, and modernist in nature. Crisp, clear imagery with heavy use of pictograms provide a striking and bold aesthetic that has to be immediately recognizable to be fit for purpose, these features inform the ideas above, possibly borrowing features from well known transport brands such as motorway signage and, the now defunct British Rail visual style. utilising a primarily authoritative tone.
white/pastel blue and pink/ soft/curved/clean/modern,clean fonts/ arial/ arial narrow.
informed by way of a general theme, health related organisations often use pastel blues and pinks to soften their image as health worries are often a stress point for individuals, the colours promote positivity and softness, in combination a duty of care. this is informed by a generalized analysis of such organisations' logo and branding designs. a comparably light voice with a calm, slightly happy tone,slightly less authority.
Animal Charity
White/dark blue/green/farm colours/ basic fonts/rounded curves/dogs/caring/clean/cutting edge.
these design ideas were mostly informed by the nature of animal welfare charities and farm branding designs, blues and greens dominate the farming industry. the ont should be conversational and caring to reflect the subject matter.
CONT:
as a team we chose to follow a series of stories relating to charities and donations, during a planning meeting i came up with a "Heartbeat" monitor idea, this was informed by its thematic relevance. however, a name was not finalized until a week or so later, below are some concept sketches and examples of the final branding designs.
the name came out of a general planning meeting, Health heroes was then added to my initial designs and the logo was approved upon exhibition within the group.
when producing the website, the team decided to darken the shade of the design, this was due to how washed out it looked in relation to the white background on the website.
initial logo design
graphics initial design
website designed by team member, note different shades and layout
redesigned logo, note differing layout, fonts and colours
I agreed to produce the visual effects and branding for the project once asked, I believe this may have been because of my heavy use of after effects last year along with my extensive general knowledge of the program, having used it semi-regularly for the last four years.
working off my logo design, I intend to use the theme of a heart monitor for the logo, with three beeps timed to indicate a countdown to the start of the show, each beep will express a feature f the logo, the two lines individually and then the text before fading into the studio.
the watermark and graphics will wipe into existence and exist as a separate layer to the footage below them,
the graphics perform an extremely important part in the news package, providing important information such as contributor names, and sometimes headlines as seen in the 'news tickers' that flow across the bottom of the screen.
the first piece I designed was a basic form of the channel ident, a very short graphic sequence that includes the channel logo and often clips, initially I just provided the final seconds of this section, the logo reveal, however, this was merely a starting point for the sequence.
the channel indent part of the graphics has now been expanded to perform better as a channel indent in general, utilizing a series of clip sections before cutting into the actual indent
designed as a part of an intro sequence
Modifications in response to rough cut feedback.
Our tutor pointed out that the logo looks far too 'eighties' and not current enough, , this feedback required a change in design which I have actioned, making the logo and VFX less angular, and more current.
the animations have however remained similar, see final production for a better look at the graphics.
redesigned logo, note differing layout, fonts and colours
I agreed to produce the visual effects and branding for the project once asked, I believe this may have been because of my heavy use of after effects last year along with my extensive general knowledge of the program, having used it semi-regularly for the last four years.
working off my logo design, I intend to use the theme of a heart monitor for the logo, with three beeps timed to indicate a countdown to the start of the show, each beep will express a feature f the logo, the two lines individually and then the text before fading into the studio.
the watermark and graphics will wipe into existence and exist as a separate layer to the footage below them,
the graphics perform an extremely important part in the news package, providing important information such as contributor names, and sometimes headlines as seen in the 'news tickers' that flow across the bottom of the screen.
the first piece I designed was a basic form of the channel ident, a very short graphic sequence that includes the channel logo and often clips, initially I just provided the final seconds of this section, the logo reveal, however, this was merely a starting point for the sequence.
the channel indent part of the graphics has now been expanded to perform better as a channel indent in general, utilizing a series of clip sections before cutting into the actual indent
Modifications in response to rough cut feedback.
Our tutor pointed out that the logo looks far too 'eighties' and not current enough, , this feedback required a change in design which I have actioned, making the logo and VFX less angular, and more current.
the animations have however remained similar, see final production for a better look at the graphics.
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